Primo used to be Pure Life. The switch is the worst I've ever experienced. I called to cancel and waited over an hour on the phone. I had to be transfer to the retention depth. I waited at least another hour and hung up. I did this 3 to 4 times. My husband sent an email expressing that he wanted to close. He was advised he must call. 2 months later and 40 in late fee.This the WORST CUSTOMER SERVICE! So don't torment yourself. /Run!